TV advertising for lawyers is out-of-control

What can be learned about finding a lawyer from the Chevy ‘Real People’ and Domino’s ‘Pizza Turnaround’ commercials?

Everyone is buzzing about Chevy’s ‘Real People’ ads with numerous spoofs appearing on YouTube. This is when real people are surprised by the quality of Chevy’s new cars. Domino’s has its own similar ad campaign where they seem to apologize for inferior pizza and brag about doing things better now.

While these ad campaigns are cringe worthy, TV commercials for lawyers are not any better. It is impossible to watch more than five minutes of daytime television without getting bombarded. Many of these lawyers do not even handle workers’ comp cases and just refer clients for a fee. Here are some “accomplishments” that TV lawyers must stop bragging about.

“Nobody knows the law better.”

Workers’ comp is a specialized area of practice that requires a thorough understanding of medicine, vocational issues, and statutory law. Most lawyers spend their entire careers mastering these cases. Make sure to ask how many workers’ comp cases a TV lawyer has handled and if they will be personally involved with your case.

“Call now for a free consultation.”

Law firms are businesses who actively seek new clients. We do not know a single lawyer who would refuse to give a free consultation. It is our job to evaluate the merits of each case and see if they are viable. Some lawyers just want to make a quick buck while others truly want to help. Interview several different lawyers and the difference should be apparent. Is this lawyer going to return telephone calls when you need it the most?

“No fee unless you win.”

Did you know that almost all workers’ comp cases are handled on contingency? This means no fee is paid unless there is a recovery. Michigan law permits a 10% attorney fee on cases that are settled while benefits are paid. This amount increases to 15% of the first $25,000 and 10% on the remainder in cases that are disputed. Watch out for lawyers who do not know these rules on the first telephone call.

“We have recovered millions for our clients.”

Some of the worst TV commercials involve former clients who brag about how much money they received in a lawsuit. This is not just bad taste but misleading. You should know that results cannot be guaranteed and each case must be evaluated on its own. We recommend having an honest conversation about expectations and settlement value before hiring any lawyer.

Michigan Workers Comp Lawyers never charges a fee to evaluate a potential case. Our law firm has represented injured and disabled workers exclusively for more than 35 years. Call (844) 316-8033 for a free consultation today.

Related information:

Free legal advice. But is it really? The free phone consultation.

Photo courtesy of Creative Commons, by espensorvik.

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